In recent years, the Japanese toy company Good Smile Company has become well-known for their production of the popular Figma line of action figures. But does Goodsmile actually make Figma?
The answer is a bit complicated. Goodsmile does not actually manufacture the Figma figures themselves. Instead, they work with a Chinese company called Phat!Company to have the figures made. Phat! Company is responsible for the actual production of the figures, while Goodsmile handles the design, marketing, and distribution.
This arrangement has worked out well for both companies. Goodsmile has been able to focus on what they do best (design and marketing), while Phat!Company has been able to handle the manufacturing process. This has resulted in some high-quality figures that have been very popular with collectors.
So while Goodsmile may not actually make Figma, they are still very much responsible for their success. Without Goodsmile's designs and marketing expertise, it's unlikely that Figma would be nearly as popular as it is today.
Does Goodsmile Make Figma?
While Goodsmile does not physically manufacture Figma themselves, they are still very much responsible for their success.
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